THIS IS THE STORE THAT JACK BUILT
- In 1911 a young Giacomo Andrea set up shop in a piano crate selling tobacco and candies to men and women from the Vincent Springs factory.
- Four years later, Jack moved his business to a store on 60th street which now included an Italian marble soda fountain counter. In 1917 Jack married Theresa Lucchetti pictured above with Jack.
- Rich and creamy ice cream was now being made on the premises under the label Sun Valley Ice Cream. It was here in 1937 that the fudge rippling process was invented by Antonio Gianantonio our resident ice cream maker and artist.
- In the 1950's the second generation, Al (pictured above with his wife Anne) and Phil took up where Jack left off. They continued to sell old-fashioned sodas and expanded the restaurant to serve full meals.
- Al began to focus on the tobacco business, which continued to thrive. Andrea's now offered custom-blended tobaccos and a larger selection of pipes and accessories.
- In the 1980's, Al, Anne and Phil welcomed in the third generation. Al's son David, daughter Jane and son-in-law Scott expanded the gift business and focused on hometown apparel.
- Our hometown t-shirts, bags, hats and more were designed exclusively by Mary Pat Andrea and Caroline (Andrea) Vaaler, both of the third generation. The success of these designs lead to the opening of Celebrate Wisconsin, a store dedicated to state and hometown pride!
- In early 2016, we welcomed Jane and Scott's daughter Annie into the business. She represents the fourth generation and a new chapter for the store that Jack built over 106 years ago.